Social media

This section of the toolkit is designed to give you a few ideas to communicate your hospital's IBD Benchmarking Tool results on your social media channels.

While you may find these ideas helpful, the more of your own creativity you can add to this the better!

Share posts from IBD UK partners

From Wednesday 18th March onwards, IBD UK and IBD UK member organisations, including national charity Crohn's & Colitis UK, will begin to publicise the IBD Standards and Benchmarking on their social channels.

Please follow and share this content if you can. You can find us at:

Share highlights from your report

To demonstrate the successes of your IBD service, why not capture some of the best individual images/graphs from your Results Overview or Patient Survey Report and share these on social media? You can prepare these posts now and share them on your social channels from Wednesday 18 March onwards.

All you need to do is:

  1. Choose the images/graphs you want to share
  2. Use the snipping tool on your computer to 'cut these' out on your screen
  3. Save these down as image files (eg JPGs or PNGs)
  4. Schedule social media posts highlighting the good news!

Here are some example posts you may find helpful

"Pleased to share #IBDBenchmarkingTool results showing our Inflammatory Bowel Disease (IBD) service is above the national average for [insert detail] [insert link to report] #IBDStandards"

"XX% of our patients rated the IBD service "excellent" or "very good" in IBD Benchmarking [insert detail] [insert link to report] [insert hashtag]"

Blog/vlog about the IBD Benchmarking results

Re-purpose the patient flyer content included in this toolkit to use as a blog. Or get creative and record a short video blog (vlog) asking members of your IBD team about the positive IBD Benchmarking findings and what they want to do next to further improve the service. You could also get patients or your patient panel involved in blogs and vlogs.

You might like to ask them:

  • What are you most pleased about in your service's IBD Benchmarking reports?
  • Are you pleased that patients are reporting a positive experience with the service?
  • How important is it that patients are involved in the development of the IBD service?
  • In what areas do you want to further improve the service?

Hashtags, Tagging and Links

In order to gain a greater reach and spread awareness far and wide we suggest you use #IBDStandards on your Twitter and Instagram posts.

Other hashtags to consider using are: #Colitis #Crohns #IBDBenchmarking

You can also link to the IBD UK website where the reports can be found.

Simply add to the end of your posts.

Tag us in your posts so we can see them – please use @IBDUKTeam and @CrohnsColitisUK on Twitter and @CrohnsandColitisUK on Facebook and Instagram.